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Color Trends Winter 2024: Natural Richness

10 minutes

As we step into the winter of 2024, the color trends unfurl a tapestry of sophistication and earthy richness. This season, the palette is a harmonious blend of timeless classics and nature-inspired hues, promising a fusion of elegance and natural allure.

Do you “crave” colors, or is that just me? From one season to the next, I’m drawn to specific colors like an itch I need to scratch. It’s like craving a favorite food or needing to hear a song stuck in my head. When colors trend, they pop up everywhere, from fashion to home interiors, cosmetics, advertising—even home appliances. Anyone else have a robin’s egg blue air fryer from season’s past? Mine’s been cast to the garage, making room for an earthier palette in my kitchen.

I routinely find myself seeking out the “it” colors of the season, noticing them everywhere I go, and fantasizing about completely redecorating my house (and I have). Nowadays, I have a little more control over my color impulses. I no longer paint accent walls because I know a new color trend is right around the corner. With the help of Armoire, I can color binge without the commitment. 

Let’s explore the captivating colors that define this winter’s trends—and my current obsessions.

Red Wine: Rich and Luxurious

The depth and opulence of red wine hues infuse a sense of luxury into the winter palette. Reminiscent of the velvety tones of a fine Merlot, this color adds depth and allure to wardrobes. Whether as a statement coat or a bold accessory, red wine adds warmth and sophistication to the winter ambiance.

Wine red carries the depth of dark red tones with a hint of purple or brown undertones. As one of the top color trends of the season, it exudes elegance, warmth, and a touch of luxury, often evoking feelings of sophistication. It’s a versatile color that can be both bold and subtle, depending on its application.

Styling the color trends: what to wear with wine red this season

Red wine color trend 2024
  • Neutrals: Colors like ivory, beige, cream, and various shades of gray can create a striking contrast, making the wine red pop for a dramatic flair.
  • Metallics: Gold and brass accents can add a luxurious touch. The richness of wine red enhances the warmth of these metallic tones.
  • Earth Tones: Colors like olive green, mustard yellow, and burnt orange can create a harmonious and cozy palette.
  • Pink and Coral: Lighter shades of pink or coral can create an ombre effect—a gradual blending of colors of the same spectrum.

But does wine red look good on me?

Wine red is a versatile color that can complement various skin tones, but it often shines particularly well with certain ones.

  • Deep and Rich Skin Tones: Wine red tends to look stunning against deeper skin tones, enhancing their richness and depth. It can create a beautiful contrast and highlight the natural warmth of these skin tones.
  • Olive Skin Tones: Olive skin tones can carry off wine red exceptionally well. The combination often brings out a beautiful balance, as the undertones in both the skin and the color complement each other.
  • Medium Skin Tones: Medium skin tones can also carry wine red beautifully. It adds a touch of richness and warmth, creating a striking yet sophisticated appearance.
  • Fair Skin Tones: While wine red can be bold against fair skin, the right shade of wine red can still complement fairer complexions. It’s often a matter of finding the right tone that doesn’t overpower the skin tone.

The versatility of wine red allows it to work across various skin tones. It may be a matter of finding the specific shade or intensity that harmonizes best. Accessories or makeup in wine red can be a great way to experiment and find the ideal match.

Camel: The Warmth of Earth

Embodying the essence of comfort and warmth, camel takes center stage this winter. This golden-brown hue brings a touch of rustic sophistication to the season’s fashion and décor. Its versatility allows for effortless pairing, creating an understated yet refined look. From cozy camel sweaters to chic outerwear, this is one of my favorite color trends to capture the cozy and elegant side of winter fashion.

Camel is a warm, earthy color inspired by the light golden-brown shade resembling the fur of a camel. It’s a neutral hue that sits somewhere between tan and beige, often with hints of yellow or orange undertones. This color exudes sophistication and timelessness.

Styling the color trends: what to wear with camel this season

Camel, one of the color trends of 2024
  • Neutrals: Camel pairs effortlessly with other neutrals such as white, cream, gray, and various shades of brown. These combinations create a sophisticated and timeless look.
  • Earthy Tones: Colors found in nature, such as olive green, terracotta, mustard yellow, and rust, complement camel beautifully. 
  • Deep Jewel Tones: Deep shades like burgundy, navy blue, and emerald green create a striking contrast with camel.
  • Pastels: Soft pastel colors like blush pink, soft lavender, or light blue can create a delicate and calming palette when paired with camel.

But does camel look good on me?

Camel is a versatile and neutral color that tends to complement a variety of skin tones.

  • Warm Undertones: Camel can particularly complement skin tones with warm undertones, such as olive, golden, or peachy complexions. It harmonizes well with these tones, enhancing the warmth and richness of the skin.
  • Medium to Deep Skin Tones: Camel tends to look striking against medium to deep skin tones. It can create a beautiful contrast and highlight the natural warmth of these complexions.
  • Neutral and Cool Undertones: While camel can work with a range of skin tones, those with cooler undertones might find that certain shades or variations of camel suit them better. Experimenting with different hues of camel can help find the right match.

Consider the specific shade or intensity of camel that best compliments your skin tone when incorporating it into your wardrobe or accessories.

Black: Timeless Elegance

Many will be pleased to know that black is back, again. Can we even put it on our color trends list? Always a classic, black exudes power, depth, and versatility. It acts as a canvas for creativity, allowing us to play with textures and silhouettes. Whether it’s the elegance of a black coat, the simplicity of a little black dress, or the sharpness of tailored black trousers, the absence-of-light color reigns supreme.

Symbolically, black represents mystery, elegance, formality, and sophistication. It’s often associated with authority and a sense of timelessness. In fashion, black is incredibly versatile, and let’s not forget flattering! It’s known for its ability to create a sleek, sophisticated look and hide a  few extra pounds.

Styling the color trends: what to wear with black this season

Classic black is back
  • White: The classic combination of black and white creates a high-contrast, timeless look. It’s clean, crisp, and incredibly elegant.
  • Bold and Bright Colors: Vibrant hues like red, royal blue, hot pink, or electric yellow stand out vividly against black, creating a bold and eye-catching contrast.
  • Neutrals: Other neutral tones such as gray, beige, camel, or navy can create a sophisticated and understated look.
  • Metallics: Gold, silver, or bronze accents against black create a luxurious and glamorous aesthetic.

But does black look good on me?

Black is a universal color that works well across different skin tones.

  • Deep and Rich Skin Tones: Black often looks striking against deeper skin tones, creating a beautiful contrast and highlighting the richness of the complexion.
  • Medium Skin Tones: Medium skin tones can carry off black very well. The color tends to enhance the natural warmth of these skin tones.
  • Fair Skin Tones: While black can create a strong contrast against fair skin, many people with fairer complexions can also wear black elegantly.

The rule to live by: if you find something you love in black, rock it.

Color Trends Honorable Mention: The Relevant Shades of Green

The shades of green that are on the color trends list for 2024

It seems every season has a very specific shade of green. This winter, the landscape finds its way into fashion with color trends in various shades of nature. Olive, sage, and forest green intertwine, bringing a natural richness to the seasonal palette. Olive coats exude a rugged charm, while sage accents offer a subtle and calming touch. Forest green, with its depth, mirrors the evergreen beauty of nature, adding depth and elegance to winter ensembles.

Olive: a unique and versatile color inspired by the tones found in the fruit of the olive tree. It’s a warm, muted green hue that often carries a hint of gray or brown undertones, resembling the color of ripe olives.

This color embodies a sense of earthiness and natural richness. Olive is known for its ability to evoke a feeling of calmness and tranquility. It’s a versatile shade that can range from lighter, more subdued tones to deeper, richer variations.

Olive is often associated with qualities like peace, harmony, and resilience. In fashion, it’s a color that exudes a sense of understated sophistication and pairs well with a variety of other hues, particularly other earthy tones and neutrals.

Sage: a soft and subtle color that takes inspiration from the leaves of the sage plant. It’s a muted green with a gray undertone, often described as a silvery-green or a grayish-green hue.

This gentle and calming color embodies a sense of tranquility and natural beauty. It’s known for its soothing and serene qualities, evoking a feeling of relaxation and harmony. Sage is a versatile color that can be both refreshing and sophisticated, depending on its application. It pairs well with other soft neutrals, earthy tones, and sometimes even pastel shades. 

Forest: The color forest is a deep, rich shade reminiscent of the lush foliage found in dense forests. It’s a dark and intense green, typically with blue or black undertones.

This hue represents the depth and richness of nature, capturing the essence of the forest canopy. It exudes a sense of strength, sophistication, and timelessness. Forest green is known for its versatility, able to evoke a range of moods from classic and elegant to natural and earthy.

In fashion, forest green is a versatile color that can be both bold and subtle. It pairs exceptionally well with neutrals, especially with shades of brown, beige, and cream. It can also create striking contrasts when paired with brighter hues like gold, mustard yellow, or burgundy.

Color Trend Update: What’s Out This Year

By definition, trends come and go, of course.  They phase in and out of popularity based on shifting design aesthetics and cultural influences. In 2024, some colors that might not be as prevalent in certain trends or contexts could include:

  • Millennial Pink: This soft, pastel pink had a strong run in fashion and design for a few years, but trends have shifted towards more earthy and deeper tones.
  • Ultra-Bright Neons: While pops of neon colors were popular in recent years, there’s been a move towards more muted or toned-down versions of these hues.
  • Overly Saturated Primary Colors: While primary colors remain classic and versatile, extremely vibrant or supersaturated primary hues have given way to more nuanced shades.

Remember, color trends can be cyclical, and what’s “out” at one point can easily come back into fashion in the future. Additionally, personal style often transcends trends, so individual tastes and preferences will always play a significant role in color choices.

As we navigate the frosty days and cozy nights, the color trends of 2024 serve as a reminder: elegance and comfort need not be exclusive. Whether it’s the timeless elegance of black, the cozy warmth of camel, the luxurious depth of red wine, or the natural allure of greens, this winter’s palette invites us to embrace both sophistication and nature’s innate beauty. In the blend of these hues, we find the perfect balance between timeless style and the earthy embrace of winter’s natural charm.

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