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Driving your business with data


Tuesday 26 October 12:00pm-1:00pm AEDT (And available for four weeks after for ticket holders)


Free for members | $24.95 non-members

Event Type

Masterclass Online

All of our Masterclasses are recorded and available for four weeks, so if you can’t make it live, register anyway we’ll sent you the video later.

Want to know how to improve your customers’ experience? What about understanding how to better serve your clients’ needs? Thinking about transforming your business but don’t know how?

All these challenges can be answered with one little word: data.

Before a cool sweat appears on your brow, don’t panic. We’ve teamed up with UQ Business School to share our latest masterclass, Driving Your Business With Data, to help you upgrade your friendship with business insights to BFF status.

Presented by data-loving industry trailblazers, Dr Ida Someh and Associate Professor Gabby Walters, this masterclass will help you find the value in data and grow your business.

You’ll learn how to collect and use data to increase customer satisfaction, solve problems and improve your chance of business success.


✓ The idea of collating, interpreting and using data is confusing
✓ You want to discover what customers really think about your business
✓ You’re interested in understanding the ethical and legal considerations of collecting and using customer data
✓ You want to learn how other companies are making the most of their data to transform business outcomes.

The Presenters

Dr Ida Asadi Someh

Dr Ida Asadi Someh doesn’t let a lack of representation stop her from being a trailblazer in the Business Information Systems industry. Working in a typically male-dominated area, Dr Asadi Someh doesn’t just kick goals in her own role, but this courageous and celebrated researcher urges other women to challenge the status quo to achieve their own version of success. Now working as a female academic at The University of Queensland Business School

Associate Professor Gabby Walters

Associate Professor Gabby Walters is a researcher at The University of Queensland Business School and has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby collates and interprets data to help her better understand human behaviour and why we act the way we do. She has published over 45 journal articles and book chapters so she really knows her stuff when it comes to the power of data.





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