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Jamie Kern Lima went from struggling waitress to the founder of a billion-dollar beauty brand. At a glance, it’s your classic rags to riches story, but there’s way more to her ‘fairytale’ success – there always is.
In 2008, Jamie founded IT Cosmetics in her living room, and eight years later she sold the company to L’Oréal in a deal worth $1.2 billion (yes, billion), becoming the first female CEO of a L’Oréal brand in their 100+ year history.
Building the business, she went through years of rejections (Sephora said no to her for six years), setbacks, self-doubt and when she was down to her last few dollars was told, “No one is going to buy makeup from someone who has your body.” But people did buy her makeup, so much of it that it landed her on Forbes America’s Richest Self-Made Women list.
Jamie joins our founder, Emma Isaacs, to reveal what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you can use to go from underestimated to unstoppable.
Jamie is a powerhouse, and her authenticity will make you smile. She currently owns part or all of more than 15 companies and is the author of Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller. She’s an active philanthropist who’s donated over $40 million in product and funds to help women face the effects of cancer with confidence, and is donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising.