When it comes to current social issues, we’re often asked by people and businesses “what can, and should, we be doing to support this?”
There have been many social issues we have faced in recent years – think: Black Lives matter, the Me too movement, Climate change, the big resignation, Ukraine invasion to name a few – and “doing what is right” is not only expected but becoming the new norm. We’ve learned consumers will give preference to brands which align with these values, so what is your business saying?
Don’t worry, this doesn’t need to be a mind field to navigate, we have the perfect masterclass to help you learn thanks to The University of Queensland and lecturer in marketing, Dr Vivian Pontes.
So, what will you walk away with after this masterclass?
- Mixed emotions in service settings (it is impossible to please everyone)
- The changing consumer mindset (proself to prosocial)
- Social connection through emotions (where do we belong?)
Come join us and learn more about social connectedness and how this can be an important factor to encourage and build relationship with your target market.
A little more about Vivian …
Vivian is a Marketing Lecturer at the University of Queensland Business School. Previously a Marketing Manager at a global market research firm, Vivian has worked with clients in a range of industries, including Financial Services, Education and Marketing Communications.
She is a passionate educator in the area of services and digital marketing and writes on a variety of topics involving consumer behaviour, such as morality, sustainability and emotions, with a focus on relationship and service marketing. Her interdisciplinary research has been published in leading journals such as the European Journal of Marketing, Journal of Services Marketing and Journal of Brand Management, and presented globally at the American Consumer Research and ANZMAC conferences.
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