All of our Masterclasses are recorded and available for four weeks, so if you can’t make it live, register anyway we’ll sent you the video later.
Humans have connected through storytelling since the beginning of time. Stories build relationships, evoke emotions, share insights and provide new perspectives.
The same is true in business: storytelling creates an emotional connection with your audience. And since purchasing decisions are largely influenced by emotions, storytelling should be a key ingredient in your marketing mix. But how do we know if your stories have people listening?
Data and analytics tools provide valuable insights into your content channels and website traffic. Understanding this data enables you to refine your marketing efforts (and budget) to optimise results – improving sales and building loyalty. In our next masterclass, Amy Robson and Carla Cook from Adobe will share why storytelling + data = magic, and how you can create it!
You’ll leave this masterclass clear on –
- How to create content that resonates
- The foundations of analytics
- The power of micro-skills
Amy Robson is a Senior Product Manager & Evangelist for the APAC Experience Business at Adobe, helping customers and partners understand how to digitally transform their business by connecting content and data to deliver great experiences at scale.
Carla Cook is the Manager of Product Sales & Solutions at Adobe, and leads a product specialist team for Adobe Experience Cloud’s data platform & customer journey solutions in ANZ. She’s passionate about helping customers strategise on marketing technology, solving customer insight challenges, and ensuring successful people & process development.