All of our Masterclasses are recorded and available for four weeks, so if you can’t make it live, register anyway we’ll sent you the video later.
Naming your business sounds like the fun part of entrepreneurship, but it’s not without its pitfalls unless you think it through carefully and do your due diligence.
Trade Marks Attorney Raquel Garcia has seen countless business owners fall in love with a brand name only to be sued for trade mark infringement by an existing brand (often after investing significant capital in branding with said name all over it).
According to Raquel, this unfortunate scenario is easy to avoid if you know the correct steps to take during the naming process and the right resources to consult – resources that are not so easily found online if you don’t know where to look.
Over lunch on Friday 8 October, Raquel will talk us through what these steps are and equip us with the tools we need to nail the naming process.
In our Masterclass Online session, you’ll learn:
- How to choose a brand name that’s distinctive and will grow with your business
- How to avoid inadvertently copying others (and copping a lawsuit)
- Ways to protect your brand from copycats
About Raquel Garcia
Experienced Trade Marks attorney Raquel is a self-confessed brand nerd who genuinely loves seeing business owners succeed. Two nights a week she changes from power suits into lycra to moonlight as a Pilates instructor.