Business Chicks Presents
Imagine scoring your dream job ¬as managing director of Tourism Australia, making history as the first woman to lead the nation’s global tourism marketing agency. You’re tasked with the challenge of grabbing a bigger slice of the international tourism market and then, just a few months into the top job, you get tossed the world’s biggest curveball: a pandemic that would cause a global shutdown and bring an industry to its knees.
Tourism Australia MD Phillipa Harrison could have crumbled under the pressure, but instead she chose an adaptive mindset and looked to leaders like Jacinda Ardern for inspiration, telling Women’s Agenda that her ability to be collaborative and seek fast opinions has been crucial in her decision making.
Our Career Files series gives you a sneak peek into the lives of women with cool careers, and you can’t get much cooler than Phillipa’s – we’re pumped to have her as the speaker for our next event.
You’ll find out how she navigated the global crisis as a leader and paved her way to get one of Australia’s most powerful jobs, and everything else she’s learnt along the way. You’ll also get the chance to ask her your questions in a live Q&A.
From the grit and grind to the goose-bump moments, this is an unfiltered look at the career of a woman who’s made it to the top of her industry. It’s free for our Premium members and, as always, you can watch it at your desk or from under your doona (no judgement here).
As the managing director of the nation’s global tourism marketing agency, Phillipa is responsible for driving Tourism Australia’s strategies to create sustainable demand for Australia’s tourism experiences internationally. Joining Tourism Australia in 2017, she took up the role of executive general manager international to lead the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as global distribution and Partnerships.
Prior to joining Tourism Australia, Phillipa worked for Hamilton Island Enterprises and held a variety of senior sales, marketing and product roles at places like Viator Systems (Sydney), Base Group (Sydney), STA Travel (London), Contiki Holidays (London), and Trailfinders (London).
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