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Founder and President of Nasty Woman Wines Joins Armoire as VP, Sales & Customer Success

We’re thrilled to announce that Meg Murray has joined Armoire as Vice President of Sales and Customer Success. In this role, Meg will focus on member acquisition, outreach and activation via 1:1 engagement and white glove service, and she will lead Armoire’s member experience team. Meg will also oversee operations at Armoire Go, our brick-and-mortar boutique in Seattle’s Pioneer Square that plays host to events, styling appointments, as well as member drop-off, pick-up, and try-on. 

Meg brings extensive entrepreneurial experience as the Founder and President of Nasty Woman Wines, the Co-founder and Co-owner of Project M Wines, and the Founder and Owner of Élevage Consulting. Collectively, this represents over 15 years of brand building, partnership development, logistics optimization, consumer marketing, and millions of dollars in successful sales contracts. Prior to these startup pursuits, Meg excelled as a direct-to-consumer (DTC) sales manager and wine broker for prominent labels including Raptor Ridge Winery and Willamette Valley Vineyards. 

“I’m excited to leverage my learnings from two decades of DTC and subscription sales, and apply them to an industry that is in the midst of an important revolution as style and shopping preferences evolve,” said Meg. “As a life-long learner, I’m motivated by the new challenge of applying my experience to a technology-centric product. Armoire has built a diverse community of members and business partners. I look forward to applying my skills of consummate networking and relationship building to continue to grow this community.”

Meg first learned about Armoire at The Riveter–formerly a co-working space in Seattle’s Capitol Hill. Founder and CEO Ambika Singh introduced Meg to the concept of clothing rental, and the idea of owning less while having more options. 

“I was fascinated by this machine that Ambika was building, and the energy exuding from the Armoire offices at The Riveter was palpable,” said Meg. “I’ve since been a big fan of Armoire, and the technology and culture that the team continues to build.”

Values alignment is important to note with this latest executive hire. Meg created Nasty Woman Wines to spread the word of gender equity and to celebrate strong women. Recognizing a similar drive and mission in Armoire founder and CEO Ambika Singh, Meg asked her to grace the label of Boss Lady Bubbles in 2020. 

We’re overjoyed to welcome Meg to the team, and to tap her passion and experience as we continue to provide a clothing rental experience that takes the guesswork out of getting dressed, and helps women reclaim valuable time. 
To explore job openings and learn more about working on our close-knit team, visit the Armoire Careers page.

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